You’ve launched a business, jotted down a bunch of start business tips, and created a marketing strategy, which is great. Are you doing the same exact thing every single day, though? Read on to find out why it’s better to mix up your marketing efforts depending on the day of the week and even the time of year.
Your audience isn’t on each social media platform every day. During the work week, professionals are more likely to use LinkedIn for online business networking than on the weekend. Pinterest gets the most activity on Saturday mornings, which makes mid-week efforts not worth it. Most social media platforms (other than Instagram) have a natural and predictable ebb and flow – you should be using them only when it’s actually going to make a difference.
You may think you need to be blogging new content every day, but that’s a huge time suck! Most people read blogs in the morning and on weekdays, so don’t bother adding content in the evening or on the weekends. Plus, you can split up one blog post to disperse it over the next several days – by repurposing content, you only have to create it once and then reuse it. Create Instagram images from quotes, add thoughtful passages to Facebook, and use some of the content on your blog radio.
Email marketing is huge, but are you sending out too many newsletters? Aim for one to four per month, depending on your audience and how often you have new things to share with them. Take one day every week or so to build the newsletter, send it out, and reply to queries – the rest of the week can be used for other marketing efforts, like social media marketing and planning a blog radio talk show.