I recently taught a workshop on how to use social media marketing to grow your blog and business. As usually happens, after I have reviewed the top 4 social media networks, the students eyes start to glaze over. Then I tell them about Hootsuite and their reaction is pure joy.
If you aren’t familiar with Hootsuite, it is a social media management tool. With Hootsuite you can link up all of your social media networks and your blog’s RSS feed. Once your blog’s RSS and social networks are linked, you can set it up so that your all of your new blog posts get posted automatically to the social networks of your choosing. Pretty cool!
What’s even better is that you can write a post that you would like to go to Facebook and Twitter and post it to both sites with a click of your mouse. Hootsuite also has a scheduling feature so you can get a jump on your social media management and set your posts for the next week, 2 weeks or even a month.
A basic account is FREE! The next level is the Pro plan and it is only $5 per month. Hootsuite offers a free account for up to 3 social networks linking in. More than 3 and you will need to upgrade to the Pro plan. Whether you go with the free or the $5 per month plan, this is extremely worth it when you see how Hootsuite can really help you get a handle on your social media marketing tasks.
What I Like About Hootsuite
I like that I can link up my blog so that my blog posts automatically post to my Facebook, Twitter and LinkedIn pages. I can just write my blog post, hit publish and not worry about posting individually to each of these accounts. I also like that I can schedule posts to my social networks ahead of time. I schedule a message to post to my social networks every Friday at 10:30am reminding my followers about my radio show broadcast.
I also like the Pro account allows me to connect to team members in my company. This is great when I want my assistant to post an informative article or video that my readers would find interesting. I also love the price. $5 per month is a no brainer for offering easy and piece of mind.
What I Dislike About Hootsuite
There is only one thing that I dislike about Hootsuite. Sometimes when Hootsuite adds one of my blog posts to Facebook, the picture doesn’t always come along with it. Having the picture associated with the blog post is very important as studies show that 80% of people click on a Facebook post that has a picture than one that doesn’t.
Overall, you can see that I love Hootsuite and so do my clients and workshop students. A recent client of mine sent me a message that read, “Hootsuite is a God sent”. She is absolutely right!