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Author Archive for: ‘Cindy B’

Get Noticed With a Strategic Email Marketing Campaign

Strategic Email Marketing

Gaining new clients and retaining old ones can be a challenge in the vast global Web marketplace. Small businesses are always looking for cost-effective ways to get their products and services in front of the eyes of their customers. Email marketing is a tried and true way to reach your customer base in a simple and affordable manner. By using …

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Making Your Business Stand Out This Holiday Season

Holiday Online Marketing

With the holidays upon us, it’s easy to see who spent the year preparing for this vital shopping season, and who didn’t. No, we don’t mean who purchased the most television ad time or who leased the largest billboard in London. We mean those who invested in their online presence to stand out from the crowd. With the shift in …

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The Ins and Outs of Digital Marketing

Digital Marketing

The concept of digital marketing is a form of online marketing that revolves around reaching consumers via computers and mobile devices. While this is a somewhat new form of marketing, it’s incredibly effective and can help businesses reach consumers all over the world. Here are some of the most common digital marketing techniques and why they are beneficial. Search engine …

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A Global Approach: How to Effectively Market Across the Planet

Internet Mktg Keys Global Marketing

With a world market that is increasingly impacted by globalization, business owners across the planet have begun focusing on developing effective marketing techniques for connecting with consumers abroad. While the specifics of a global marketing strategy will likely vary from company to company, all of these campaigns utilize the same keys to success. Use the following tips to learn more …

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Advertising and Marketing: Is There a Difference?

Advertising Vs Marketing

Advertising and marketing are not so much different as they are tightly related. One is dependent on the other. Advertising is a process used for marketing. It is a tool in the marketer’s handbook. What is Marketing? Business owners use marketing as a plan to increase sales of a product. The four P’s of marketing include product, promotion, placement and …

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