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10 Ways Blogging Will Benefit Your Marketing Program

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Blogging

If you have been thinking about starting a company blog as part of your current marketing efforts, you might question the benefits of blogging in return for doing it. To help answer your questions, read the following ten ways that blogging can benefit your business and online marketing strategy.

1. Low-cost Marketing. Blogging has a minimal cost, namely, your time to write each blog entry and the monthly cost of a website or blog host.

2. Company Visibility. A daily or weekly blog will increase your company’s visibility. With time and consistent blog posts, your readers will recognize your company name and logo.

3. Product and Service Exposure. By blogging about your company’s products, services and latest business developments, interested readers will associate your products and services and their quality with your company.

4. Maintaining Networks of People. Networks of customers and employees are easy to maintain with a blog. A blog entry reaches potentially thousands of people the minute you post an entry online.

5. Client Interaction. Blogging allows readers to see the personal side of the company you represent online. By asking for comments and feedback on blog entries, you invite direct interaction with your customer base.

6. Reputation Building. By blogging on the business topic you are passionate about you will build your online reputation as an expert or authority in your industry.

7. Business Credibility. Blogging in a straightforward and personal voice with a consistent and targeted message will build credibility for your company and its name.

8. Free SEO. Blogging generates fresh and SEO-rich content. Search engines love the fresh content that comes with blogs.

9. Better Writing Skills. When you write consistently for a blog, your writing skills will continuously improve.

10. Better Research Skills. Blogging strengthens your research skills. Good research is part of a credible and interesting blog.

Why not start a blog right now? The more time you think about it the more time it will take to see the benefits of blogging.

About the Author

Cindy BuccieriCindy Buccieri is an author, speaker and heart center adviser. Cindy uses her special gifts, to teach people how to gain clarity, discover their path, remove blocks and create happiness in their personal life and success in their businesses. Through her writing, teaching and guidance, she helps others identify their life purpose and take the necessary steps to achieving it. Cindy also guides those whose purpose is to provide service through a consciously minded business. Using her intuition, gifts and technical background, she helps them create an authentic, successful business and learn how to share their gifts with the world. Cindy has the special gift of being able to walk in “both worlds”. She is the bridge between the conscious minded and technical worlds. She is also the founder of the Inspired Living Community and the Heart and Soul Healing Summit.View all posts by Cindy Buccieri →

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  6. Gregory12-17-2012

    It shouldn’t be too hard. There isn’t any strowafe to make the transaction seamless but you can pretty easily copy and paste all of your blog posts into new posts. With WordPress, you can even change the dates of posts so that you can display the correct dates. I always recommend WordPress for blogging strowafe but if you have doubts about it you may want to consider Google Blogger or TypePad. You can host your blog for free on WordPress.com or you can download the strowafe at WordPress.org and host it on your own website. Below is a link to a post on my blog about blogging that will help you decide which blogging site to use (top 10 blogging sites). I’m also going to refer you to a post I wrote that lays out how to host your own blog in 5 easy steps.

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